The purpose of the BigCommerce UX Writing Guide is to present a consistent, coherent and competent voice to BigCommerce merchants and their shoppers as it relates to in-product, customer-facing communication, aka microcopy.
Writers, researchers, designers and developers, both internal and external, who have a hand in designing BigCommerce products can refer to this guide anytime there’s a question about UX writing.
Not sure if you need a period at the end of a heading?
Is there a difference between “log in” and “login?”
Can the words “back” and “cancel” be used interchangeably?
The answers to these questions, and many more, can be found in the pages of this guide.