For a promotion to apply, you must assign a customer to the targeted segment, and they must sign in to the subject storefront.
For automatic promotions, the discount automatically applies itself to the cart of each eligible signed-in customer. For coupon promotions, the signed-in customer must enter a valid coupon code associated with the promotion during checkout.
Not currently. This version of the Customer Segmentation API doesn’t support segmenting guest shoppers; only registered customers can be assigned to segments.
We currently support up to 1000 segments per store.
Customer groups allow you to group shoppers based on more permanent characteristics, like tax zones or shopper consent to collect GDPR-compliant data. A registered customer can only belong to one group at a time.
Customer segments provide greater flexibility. They leverage both the permanent and transient characteristics of a shopper to drive highly personalized shopping experiences. A shopper profile can belong to multiple segments.