DocsCatalog EnrichmentOverview

Fields in an enrichment

An enrichment generates seven fields. Four update built-in product attributes your theme already renders. Three are added as custom fields and written for answer engines.

Diagram: Product Name, Description, SEO Meta Description and SEO Page Title write to built-in product attributes and render through your existing theme. AI Snippet, Intent Q and A, and Conversational Q and A are added as custom fields whose display depends on your theme. Together they reach shoppers, search engines, and answer engines.
Four fields update attributes your storefront already displays. Three arrive as custom fields written for machines.

Built-in product attributes

These overwrite fields you already use, so they carry the most risk on apply and deserve the closest review.

FieldWhat it isWhat it’s for
Product NameThe product’s name on the storefrontThe highest-visibility field. Affects shoppers, search results, and how assistants refer to the product
DescriptionThe full product description, with formattingThe product page. Where features become reasons to buy
SEO Meta DescriptionThe snippet under your page title in search resultsClick-through from organic search
SEO Page TitleThe product page title shown in search resultsHow the result is labelled in search listings

Custom fields

Added to the product rather than replacing an existing attribute.

FieldWhat it isWhat it’s for
AI SnippetA short product summary written for answer enginesGiving assistants a clean passage to quote
Intent Q&AQuestions covering key use cases, with concise answersThe “will this work for me” questions that decide a purchase
Conversational Q&ACommon questions generated from the descriptionVoice and chat surfaces, where shoppers ask rather than search
Q&A carries the answer engine value

Answer engines favour content already shaped as an answer. If visibility in AI results is your goal, the two Q&A fields matter most — and they work even when not displayed to shoppers. See Making AEO fields useful.

What is not generated

No marketplace or channel fields, no structured attributes, no categories. See What enrichment does and doesn’t do.

Choosing what to use

You can clear any column during review and apply only the fields you want. Two patterns:

  • Storefront first — description, meta description, page title. Visible improvement for shoppers and search.
  • Answer engines first — AI snippet and both Q&A fields. Aimed at the surface growing fastest.

Product Name deserves a deliberate decision. It is the field customers and search engines recognise your product by, and overwriting it across a catalog changes more than the page text.