BigCommerce Docs

The create screen asks for four inputs. They are not passed to the generator as written — they are turned into specific instructions for each of the seven fields.

One set of inputs produces a separate instruction set for every field.

Why this matters for how you write them

A description and an SEO meta description have different jobs, lengths, and readers. Your inputs have to serve both. “Friendly” gives every field almost nothing; “warm and plain-spoken, never uses exclamation points, says sofa not couch” gives each field something concrete to apply.

The practical consequence: vague input does not produce slightly worse copy in one place. It weakens all seven field instructions at once, which is why a first batch that reads flat is usually an input problem rather than a product problem.

The four inputs

Input	What it controls	Covered in
Purpose	Which outcome each field is written toward	Purpose, keywords, and context
Brand voice	How the content sounds	Writing brand guidelines
Search keywords	Terms worked into copy where they fit	Purpose, keywords, and context
Additional context	Anything specific to this batch	Purpose, keywords, and context

Reuse and iteration

You can repeat an enrichment on the same products with new brand voice and context. That makes inputs cheap to iterate on a small batch and expensive to get wrong on a large one — tune on 25 products before committing 250.