Making AEO fields useful
Four of the seven generated fields update built-in attributes and appear on your product pages through your existing theme. The three answer-engine fields — AI Snippet, Intent Q&A, and Conversational Q&A — are added as custom fields, and what happens next depends on your theme.
Displayed or not, they are on the page
Custom fields are part of the product record. Whether your theme renders them visibly is a separate question from whether they exist and can be read.
This matters because the audience for these fields is partly non-human. Crawlers and assistants read page content to decide what your product is and whether to cite it. Content present in the page source contributes to that even when it is not laid out for shoppers.
So there are two reasonable positions, and both are defensible:
Display the Q&A. A visible FAQ on a product page answers pre-purchase questions and reduces support contacts. It is content shoppers actively want.
Leave it undisplayed. If your theme has nowhere sensible to put it, or the formatting would look poor, leaving it in the record still contributes to how machines read the page.
What is not a good outcome is rendering it badly — a wall of unstyled question-and-answer text at the bottom of a product page reads as filler to shoppers and to search engines.
Surfacing them in your theme
The fields are available like any other product custom field, so displaying them is ordinary theme work. Two things worth getting right:
- Q&A renders as question and answer pairs. Marking them up as a definition or FAQ structure reads better than a paragraph blob.
- AI Snippet is written to be quoted. It duplicates the description’s substance in compressed form, so it is usually better left undisplayed than shown directly beneath a full description.
Checking the result
After applying to a few products, load one product page and confirm it renders the way you expect. Then view source, or use your browser’s reader mode, to see what a crawler would take from the page. That is the view that matters for answer engines.
Where this shows up in results
Answer engine visibility is measured differently from search traffic, and with less precision. See Proving enrichment works.