DocsCatalog EnrichmentBefore you enrich

Planning your batches

You enrich up to 250 products at a time, and each batch shares one set of inputs. How you group products therefore decides how specific your instructions can be.

Context applies to the whole batch

Your brand guidelines and additional context are applied to every product you send. They are not matched selectively to the products they happen to fit.

That gives you two working modes.

A two-by-two matrix. Assortment runs from wide or mixed at the top to one category at the bottom; context runs from general on the left to specific on the right. Wide assortment with general context is a coverage enrichment; one category with specific context is a depth enrichment. Wide assortment with specific context is the mismatch that wastes a batch; one category with general context leaves detail on the table.
Broad batches take general context. Narrow batches can take specific context. The off-diagonal combinations are the two ways a batch disappoints.

Coverage batches

Mixed assortment, general context.

Use when the 250 products have little in common — a long tail, a clearing pass, or anything you cannot describe in one sentence.

You get a consistent voice and complete content everywhere. You do not get category vocabulary or material-level detail, because the instructions cannot be specific about products that differ.

Depth batches

One category or product type, context aligned to it.

Use when a set of products justifies specific treatment. Output can speak to materials, use cases, and the vocabulary buyers in that category expect.

This requires the batch and the context to match:

  1. Group by category or product type. Not “outdoor” — running footwear.
  2. Write context specific to those products. What they are used for, what distinguishes them, the terms buyers use.
  3. Check source data first. Depth is where thin records show most.
The mismatch to avoid

Specific context on a mixed batch is the common failure. Instructions about trail-running conditions get applied to the luggage and cookware in the same 250. The output reads oddly and costs the same as a batch that would have worked.

Sequencing a catalog

The 250-product limit and the 365-day entitlement expiry both push toward a deliberate order.

  1. Start with one category you know well. You can judge the output without research.
  2. Enrich the products that earn attention first — best sellers, highest traffic, upcoming campaigns.
  3. Work category by category, reusing what you learned about wording each time.
  4. Buy entitlements against a plan, not in advance of one. They expire 365 days after purchase.

Batch size

The cap is 250. Smaller is often better early on: a first batch of 25 to 50 in a single category tells you whether your inputs work, at a fraction of the entitlement cost of finding out across 250.