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# Marketing

> Create coupons, banners, and gift certificates programmatically through the BigCommerce Marketing APIs.

Manage coupons, banners, and gift certificates.

## Subresources

### Coupons

Category or product discounts that can be applied to orders for customers who enter a given code.

### Banners

Banners available to display on a store.

### Gift Certificates

Gift certificates available to offer to a store’s customers.